Global tour provider Globus recently surveyed 25,000 North American travelers about what they want most out of a tour. What they discovered is striking: after years of travelers preferring do-it-yourself (DIY) trips, they now want professionally designed journeys that balance access, flexibility and breathing room — all with an expert on hand to take care of everything.
Globus’ 2025/2026 Wish List Survey by the Numbers:
- At least 91% want a well-planned itinerary that still allows customization.
- Up to 72% want the ability to choose excursions aligned with their interests.
- Nearly 97% want 20-30% of their itinerary reserved as free time.
- Close to 74% of travelers want an expert with them on vacation.
Coffee break at a cafe
According to our tour specialists:
“These results do not surprise us. The internet has become a wild, unregulated place filled with misinformation. No one wants to comb through websites for hours looking for details. That’s why they come to professional travel agents like us who have extensive travel and booking experience to zero in on the journeys our clients want most. Plus, since we get to know our clients well, we can customize each vacation to their interests, especially when we use a trusted travel partner like Globus.”
Foreseeing this shift in tour preferences, Globus built its touring model around this balance, offering multiple travel styles and layering in Globus Choice Excursions on tour. The result is an expertly designed journey with flexibility woven into the experience. Plus, instead of leaving downtime to chance, Globus builds free time into its tours by design — approximately 30% — creating space for spontaneous discoveries without sacrificing access to iconic sites and expert storytelling.
Globus Tour Directors and Local Guides take the responsibility off the traveler by managing logistics, unlocking insider access and providing cultural context in real time. Plus, booking any tour or vacation through our travel agency means our travel agents are available before, during and after the journey, making sure it all goes smoothly.
Why book your Globus tour through our travel agency?
- We know Globus, so we can help you choose the itinerary that works best for you.
- We know the pacing of different types of tours, so we can suggest the perfect fit.
- We can turn a “trip” into a proper vacation by handling all the details, from flights and transfers to organizing unique experiences outside the tour.
- We can help you make the most of your time at the launch cities, using our access to exclusive programs to provide VIP-worthy privileges at premium hotels.
If you need more information, or if you’re ready to book, contact our travel agents. Our agency uses our expertise and vast travel experience to make your Globus tour journey easy to plan and easier to enjoy.
