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June 20, 2019

Nexion Travel Group Offers Members Access to Marketing Expertise

Newest initiative is this summer’s revamped Marketing symposium

Jackie Friedman, CTC, CTIE, President of Nexion Travel Group

IRVING, TX (June 20, 2019) Nexion Travel Group has recently unveiled and revamped a number of exclusive marketing programs for its advisors. To help guide members in their marketing efforts, both using Nexion Travel Group tools as well as independent marketing efforts, the host agency is offering Marketing, a symposium that runs from July 16-18, 2019 in Minneapolis.

Specialty Education Event

Marketing is designed to help travel advisors bring their marketing skills to the next level. While every educational event Nexion Travel Group offers has a marketing component, this specialty event focuses exclusively on marketing. Attendees will have access to subject matter experts across a wide range of marketing disciplines from Nexion Travel Group, the company’s preferred suppliers and Travel Leaders Group. By the end of Marketing, all participants will have developed an actionable marketing plan for their travel agency.

Marketing is a crucial part of any business. As I often tell travel advisors, no one is going to do your marketing for you. However, the marketing resources we have available to our members is second to none. With a little education on their side, Nexion Travel group members can turbocharge their business plan with marketing and achieve greater business success and profitability.

– Nexion Travel Group President Jackie Friedman

Industry experts at the Marketing symposium include:

  • Lori Sheller, SVP of Strategic Sales and Groups, MSC Cruises
  • Janet Bava, Chief Marketing Officer at AmaWaterways
  • Camille Olivere, Senior Vice President of Sales at Norwegian Cruise Line
  • Isaac Cymrot, Vice President of Industry Relations at Travel Insured
  • Ryan McElroy, CEO, Travel Agency Tribes
  • A variety of marketing, technology, social media, education and other experts from within Nexion Travel Group and Travel Leaders Group

Omni-Channel B2C Marketing Solutions

Nexion Travel Group has also pioneered several new consumer-facing marketing options for its members through the Escape omni-channel business-to-consumer direct mail and digital marketing program. Elements include a high gloss print publication along with a robust suite of digital components, including digital display on advisors’ consumer websites, emails sent to clients before the magazine arrives in homes and shortly afterwards, as well as layered social media posts that link back to a digital version of the print publication. The marketing is personalized and branded from the agency with the agency’s contact information as the call to action.

The beautiful printed quarterly Escape magazines focus on varying themes such as experiential travel, luxury, culinary and wine travel, and holiday travel. The monthly Escape Insider is a customized print and digital campaign with a more tactical and offer-driven focus. Some 87,000 consumers received the print editions of Escape magazine this past year while the digital version of Escape was sent to more than 300,000 consumers.

“We truly believe that robust marketing is a key driver of success,” commented Cris De Souza, Vice President of Sales and Marketing at Nexion Travel Group. “That’s why we have dedicated resources to the art and science of marketing. Exciting new marketing options like Escape give our travel advisors something that is professional yet personal, for both new and existing clients. In combination with educational events like Marketing and tactical campaigns like Escape, we are setting Nexion Travel Group members up for long-term success.”

To learn more about the marketing event, and Nexion Travel Group’s marketing resources, visit nexion.com.

All travel professionals interested in learning how to succeed as a professional business owner, backed by Nexion Travel Group’s many great benefits, are encouraged to call 800-747-6813 or email sales@nexion.com.

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To learn more about the marketing event, and Nexion Travel Group’s marketing resources, visit nexion.com.

All travel professionals interested in learning how to succeed as a professional business owner, backed by Nexion Travel Group’s many great benefits, are encouraged to call 800-747-6813 or email sales@nexion.com.

About Nexion Travel Group

Nexion® Travel Group is a fully accredited host agency, offering membership to independent travel professionals since 1995. As part of Travel Leaders Group, Nexion Travel Group provides ticketing, operations and fulfillment support to independent travel professionals coupled with best-in-class tools, technology, marketing, education and support. Nexion Travel Group is the complete host agency for multi-agent agencies, corporate agencies, experienced agents and those new to the industry. Travelers also have access to The Travel Collection by Travel Leaders Group, a selection of travel offers and discounts available at no additional cost to holders of select American Express® cards.  For more information visit www.TheTravelCollection.com.

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