Vietnam Travel Agent Specialist

"At 5am in Hanoi's Old Quarter, the city belongs entirely to the street vendors — women in conical hats balancing bamboo poles loaded with bánh mì, the first pho broth of the day already rolling at a boil, motor scooters threading past French colonial facades still faintly pink in the early light. This is Vietnam before the world catches up to it.For over 35 years, Jenna has been building Vietnam journeys that move the way the country does — fast and slow at once, layered, and nothing like you pictured. The itineraries reach into the details that matter: a private junk cruise through Ha Long Bay's limestone karsts at dawn, when the mist sits low on the water and the other boats haven't appeared yet. The lantern-lit lanes of Hoi An's Ancient Town, where a tailor on Tran Phu Street turns a fitting into a conversation. A Mekong River cruise out of Ho Chi Minh City, drifting past floating markets and river orchards on waterways that have moved cargo and life for centuries.Timing shapes everything here. Tet — Vietnam's Lunar New Year, falling in late January or February — transforms the country: Hanoi's Hoan Kiem Lake ringed with peach blossoms, temple offerings piled high, firecrackers echoing through the Old Quarter in a celebration that is equal parts chaotic and deeply moving. In Hoi An, the Full Moon Lantern Festival turns the Thu Bon River into a mirror of floating light every month, but never more so than during the weeks surrounding Tet. In Sapa, the terraced rice fields hit their peak color in September and October — a landscape so green it looks altered — best reached by overnight train from Hanoi and hiked with a local Hmong guide who knows every switchback.Whether the trip is a culinary deep dive through Ho Chi Minh City's Ben Thanh Market, a family adventure connecting north and south by rail, or a honeymoon split between a Ha Long Bay cruise and a private villa in Hoi An — every itinerary starts with listening.Vietnam has become one of the defining trips for American travelers in the 21st century — and the US market, particularly on the West Coast, brings a unique personal dimension to it. Whether the motivation is heritage, culinary curiosity, history, or adventure, Vietnam meets every traveler where they are. Jenna has been building Vietnam itineraries for American clients for over 35 years — from the first wave of post-war travel to today's luxury boutique circuit — and the country's capacity to surprise has never diminished.When you book with Jenna, Vietnam stops feeling like somewhere far away and starts feeling like somewhere you were always meant to go."