Specializing in Women's Travel/European Tours

Wander Women: The Rise of Solo and Group Travel Among Women

In recent years, the travel landscape has undergone a powerful transformation—women are not just traveling more, they’re traveling smarter, bolder, and often, alone or in curated groups. Whether it's a solo trek through Iceland or a wellness retreat in Bali with lifelong friends, women are redefining what it means to explore the world on their own terms.

The Solo Surge: Independence Meets Adventure

Solo female travel has evolved from niche to mainstream. According to the 2025 Solo Female Travel Trends Survey, only 23% of women identify as exclusive solo travelers, but a whopping 45% expressed interest in traveling solo this year, up from 37% in 2024. The motivations? Freedom, flexibility, and self-care top the list:87% seek freedom and flexibility, 83% want to escape routine79% prioritize relaxation and me-time

Safety remains a concern, with 66% citing personal safety as a top worry. Yet, experience helps—those with 10+ solo trips report a 22% drop in safety concerns compared to newer travelers.

Sisterhood on the Road: Group Travel Gains Momentum

While solo travel is booming, group travel—especially women-only tours—is also on the rise. The same survey found:14% of women planned to join women-only trips in 2025.  22% are opting for mixed-gender group tours.  These trips offer a sense of community, shared experiences, and often, a safer environment. In fact, 75% of women who’ve never traveled solo say they’d be more likely to do so in a small group setting.  Some tour and river cruise companies offer women-only trips, enhancing both safety and camaraderie.

Women as Travel Decision-Makers

Women aren’t just traveling—they’re steering the entire industry. According to Condor Ferries:82% of all travel decisions are made by womenWomen are projected to control 75% of discretionary income by 2028.  This influence is reshaping how destinations, tour operators, and hospitality brands cater to female travelers—from safety features to curated experiences.

Digital Empowerment & Community

Social media plays a pivotal role in this movement. Pinterest reported a 350% increase in pins related to solo female travel, while Facebook groups and travel blogs are among the most trusted sources for recommendations.

Where Are Women Going?

Top destinations for solo and group female travelers include:Japan, Iceland, Italy, Greece, and New Zealand for solo trips; Costa Rica, Bali, and Morocco for wellness and cultural retreats.

Final Thoughts

Whether traveling solo for empowerment or bonding with friends on a curated retreat, women are reshaping the global travel narrative. This isn’t just a trend—it’s a movement rooted in autonomy, connection, and adventure. 

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