Sonoma County Resident Expert

Russian River Valley

Hi! I'm Matthew Joffe — travel agent, Sonoma County local, and your personal guide to one of the most beautiful places on Earth.

I've lived in Sonoma County for over a decade, and I wouldn’t trade it for anywhere else. Over the years, I’ve built real relationships with winemakers, restaurateurs, and small business owners — and I love using those connections to unlock private wine tastings, exclusive restaurant experiences, and curated adventures you won’t find in any guidebook. 

Beyond the Tasting Room

Yes, Sonoma County is wine country — with 425+ wineries across 19 American Viticulture Areas (AVAs), it’s a dream for wine lovers. But what really sets this region apart is what’s beyond the tasting rooms. Think sipping with the winemaker at a family-owned vineyard, food and wine pairings under the redwoods, and hidden gem spots that locals keep to themselves.

Craft Beer, Cider, and Distilleries

Not a wine drinker? Sonoma’s got you covered with over 30 breweries, including the legendary Russian River Brewing Co. (home of Pliny the Younger), plus high-end cider houses and artisan distilleries crafting world-class spirits.

Epic Nature, Endless Adventure

Sonoma’s landscape is wildly diverse — mountains, redwoods, rivers, oceans, hot springs, and even geysers. Whether you’re hiking, cycling (Annadel State Park is a local favorite), running a marathon, or just unwinding in nature, the region offers endless ways to explore. 

Family-Friendly & Full of Fun

Families will love Safari West (an African-style wildlife safari), Sonoma Zipline Adventures, and paddling down the Russian River. Bonus: kids are welcome at many wineries and restaurants, too. 

Foodie's Paradise

Sonoma is a feast for the senses. From taco trucks to Michelin stars, farm-fresh everything, seasonal festivals, and bustling farmers markets — the food scene is as diverse and delicious as the landscape. And with my local network, I can help you score a table at some of the county’s best-kept culinary secrets. 

Let’s Plan Your Perfect Sonoma Escape

Whether you're dreaming of a romantic getaway, a food-and-wine escape, or a family-friendly adventure — I’ve got the insider access and local know-how to make it unforgettable. 

• Explore the Sonoma County section of my website: www.travelwithjoffe.com
• And keep an eye out for my upcoming Facebook group Visit Sonoma County, where locals and travelers connect and share the best of the region.

Let’s make your Sonoma trip one to remember. Text, call, or email — I’m ready when you are.